"Digital Marketing are all marketing activities that use digital devices."
To give you a thorough understanding of what the term „Digital marketing“ includes, here are the 10 most important types of digital marketing. And you should make sure that you know about all of them before you decide what types of marketing you are going to include in your digital marketing strategy.
Have you see our post:
(STEP-BY-STEP) HOW TO START A BLOG IN 2020(COMPREHENSIVE GUIDE)
1. Social Media Marketing
Social Media Marketing is an Important Part of Digital Marketing. Social Ms has a strong focus on social media marketing. So that is where we are going to start our list of types of digital marketing. Social Media certainly has a rightfully earned place on this list.
Social Media Marketing is „the use of social media platforms and websites to promote a product or service.“ Source Wikipedia
That means all sharing of information and engagement with followers, fans, partners or competitors on social sites platforms with the goal of promoting your products is part of digital marketing. In essence, social media marketing is the targeted use of social media conversations to increase the awareness for a brand or product.
2. Content Marketing
Content marketing is the art of using storytelling and valuable information to increase brand awareness with the goal of getting your target audience to take a profitable action. Content marketing aims at building relationships with potential customers and becoming a partner rather than an advertiser. Content marketing agency are using all best methods of Content marketing strategy to implement in Digital Marketing.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Source: Wikipedia
Since Content Marketing strongly relies on content distribution, content marketing can rarely be seen totally separated from other types of digital marketing that can fill the content distribution part.
3. Search Engine Optimization (SEO)
SEO Marketing is very trend in now-a-days. Various SEO Experts Companies are using SEO tools to use in SEO marketing. SEO is the process of optimizing content or websites so that they show up in search results in search engines like Google. Search engines decide which websites to show for a search term based on keywords mentioned on the website and links that refer to this website. That means SEO has a lot to do with using the right keywords or keyphrases in the copy of a website or within the content you want to show in search and getting links to this website or content.
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
Source: Wikipedia SEO
There is a strong connection between content, social media marketing and SEO. The most obvious is that social media and SEO are perfect distribution channels for content.
Check Our Latest Book:
TechBlogHunt Search Engine Optimization(SEO) Course E-Book- A Complete Guide to SEO And E-Marketing
4. Search Engine Marketing (SEM)
While SEO describes the process of getting unpaid traffic from search engines – SEM refers to the paid traffic from search engines. The most common form of search engine marketing is probably Google Adwords for the simple reason that Google is by far the most used search engine.
In SEM the marketer usually pays the search engine a predefined amount of money for showing a marketing message at various places within the search results for specified keywords or phrases.
SEM is a form of Pay-Per-Click advertising.
Read more about
No comments:
Post a Comment